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Monday June 15, 2026 2:00pm - 3:30pm EDT
Creativity often gets a bad rap in corporate and educational settings, dismissed as frivolous or irrelevant. This interactive 90-minute session will explore how to reframe creativity as a vital, strategic tool for solving today’s complex challenges. Drawing on the principles of Positive Creativity, participants will learn to shift perceptions, build buy-in, and demonstrate the tangible value of creative thinking. Whether you’ve faced resistance from a client, manager, or colleague, this session will equip you with the tools to advocate for creativity with confidence and clarity.    

Takeaways
  • Reframing Creativity: Learn to position creativity as a strategic, results-driven approach rather than a "soft skill."
  • Positive Creativity Tools: Discover practical techniques to overcome resistance and build enthusiasm for creative thinking in the workplace.
  • Actionable Advocacy: Leave with a personalized plan to communicate the value of creativity to skeptics in your organization or community.


Presenters
avatar for Kim Marie McKernan, MBA, MS

Kim Marie McKernan, MBA, MS

Founder, Inspired Outcomes Now LLC
Kim is an international marketing leader, facilitator, and presenter. She left a career as a marketing executive at a 3 billion company to found her business, Inspired Outcomes Now, to help organizations be more positive, creative, and strategic. Over 125 organizations and individuals have leveraged her A Nu Way™ Branding and Co-Creating the Future processes to stand apart and design their desired future. With an MBA from SUNY at Buffalo, an MS in Creative... Read More →
Monday June 15, 2026 2:00pm - 3:30pm EDT

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